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There has been a lot of talk about agile experience design for digital projects, which integrates business goals, user experience, and technology. Agile experience design has had mixed results due to the fact that it can become a free for all. Here are a few tips on how to make it all work.
Why Agile?
Think about why you are doing the project in an agile fashion. If it's just because you don't want to think the project through, then an agile approach can only mess things up. Apply as much common sense as possible upfront, and don't worry about whether it is officially agile or non-agile or waterfall.
Use A High Level Design To Control The Project
Think through the project and sketch out a potential design solution in the form of a flow chart. This framework can be used to create a timeline for the project. To add structure, create a hierarchy of goals, processes, and deliverables along the timeline. Using this approach, all of the project activities can be executed according to a consistent set of policies, rather than a bunch of ad-hoc decisions.
What This Does
Engineers have an idea about slop. It entails leaving a small amount of wiggle room in order to make closely machined parts, such as gears, move without undue friction. For example, the first time you use a zipper, it might be tight, but after that it will break in. In an integrated agile experience design approach, the high-level design goals have less flexibility, processes more so, and deliverables even more so. Higher-level items will suggest the 'what', leaving lower level items the freedom to determine the 'how'. This simple control can contain the risks and scope of a project. If you look at the history and theory of project management, the effective use of slop is really what it is all about.
Insight: The Plan is The Design
Using this integrated methodology does something interesting. It applies design principles to the project plan itself. This will be a welcome development, because design principles that benefit the user, such as clarity, simple rules, well-thought-out goals, and well-organized data, will also benefit the project plan.
Results
This agile experience design methodology (AED) can resolve a lot of the problems inherent in agile experience design. Think of how it may assist you in tackling the toughest issues you have encountered: administrative overhead, signoff, and coordination of effort perhaps?
Hopefully IDM will make other approaches obsolete.
Scott Rummler is a user experience designer in New York City. He can be reached at info@laserthread.com.
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