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Just like any online entrepreneur, I receive countless emails a day. Most of these are thrashed. What gets to be read are those from people I know and those with headlines that pique my curiosity.
No, it is not raw insensitivity. It is purely for reasons of productivity. I remember Sean Platt of ghostwriter.com saying that reading emails is very counter-productive for serious writers. And I agree.
Emails from people I know are given their cursory attention, then thrashed. Those with catchy headlines are given their rundown to see if they live up to their catchiness. If they do, they are used as reference materials or acted upon. If they don't I trash them with much derision.
Nothing makes me feel more betrayed than to be seduced to read an email for its magnificent headline, yet a terrible dud in content. It's very much like bedding down a woman for her nice cleavage only to find out that there's really nothing there but a wad of foam.
But, I hate to admit it, I am always tempted to open emails with interesting and catchy headlines. And I bet you, you too, are.
That being said, if they can do it to you, you can do it to them as well, right?
The following are proven attention-grabbing headlines guaranteed to make people open your emails:
Use fearful adjectives:
Headlines with the words, deadly, fatal, gloomy, attract people's attention like flies. Of course, your content must explain "why" without sounding fatal or gloomy. No one want to deal with an angel of doom.
Share a secret:
Though overused, people still can't resist being told a "secret."
Personally, I think the "secret" formula has become stale and common. But there are others who are curious by nature, always looking for secrets to discover.
Sound an alarm:
A favorite alarm constantly used by marketers is, "Hurry, this offer is available only to the first 100 opt-ins."
Of course it isn't true, yet it gives you a sense of urgency to open the email to see what is inside.
Ask a question:
The most searched question in Google starts with the phrase, "How to..." It always tops the searches in a given day.
A line in a movie I recently saw went this way, "What would you do if you only have a minute to live?"
Give this a little twist and I am sure you will have people opening your emails.
Tell a story:
Have you noticed that all sales copies have stories from real people on how they benefited from the program they are selling? Of course, silly!
It matters not if the stories are true or not, it got you reading them anyway.
So how about "I went from Bust to Boom in 7 days?" Sounds familiar? It never loses its magic.
Offer a benefit difficult to resist:
This is standard practice among online marketers. If offered straight from an email, this is a great motivation for people to open yours. I don't like it when used as an opt-in ploy.
Be sure, though, that the offer is relevant to the product you are promoting. No harm is done if the offer is purely to build relationships.
The above are proven ways to have people open your emails. But opening them is just half of the problem. The other half is to make them read to the end of your message. This is where relevancy of content comes in.
A lot of attention-grabbing headlines are stupid, at the very least and misleading, at worst. Examples of these are, "I saw a talking toad," and "Your check is ready for mailing."
Headlines like these drive me to the "Unsubscribe" link faster than a wink.
Joseph Dabon,
I am an online entrepreneur, freelance/ghost writer and blogs about motivational and home based business for women at http://homebizresources.net/
Your business is my business.
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